the special challenges of the financial sector
So you need financial copy and you need it now? Get in touch, click here.
As we all know, the financial sector has faced some harsh and unusual challenges in recent months. But work still needs to be done - and as many financially-informed people have said in the past, times of challenge for some are times of opportunity for others. So what's my experience?
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There are samples of press advertising for the one of the first tracker funds in the UK, named by me on behalf of James Capel. These ads appeared right in the centre of the share price information in The Financial Times, The Telegraph, The Daily Mail etc. Click on the small picture to see a readable version of the body copy.
First let me say a lot of my work has involved bringing to bear skills learnt in the consumer sector into the financial arena - not just to clarify things which are otherwise complicated - but also to add interest to financial copy which is often in danger of being boring - or more particularly, being boring to that most important person of all, the target audience.
If email is quick enough for you, use this support@mikehandley.co.uk
In what sectors do you have experience?
What financial sectors?
Would you like to see some of Mike's financial work? Click here to see financial pdfs .
Mike Handley has written copy for insurance companies, building societies, mortgage companies, lending companies, asset management companies and banks. He has written ad campaigns to appear in newspapers, reader ads for magazines, posters for drive-by. He has conceived, helped to plan and written websites from scratch. He has helped with campaign ideas, crafted headlines, carefully polished body copy, written newsletters from blank sheet of paper (or screen) to highly finished result for both direct mail and digital delivery. He has lots of experience with annual reports. He can make a dull brochure interesting. He loves doing TV scripts and has a great track record with radio.
What brand names have you worked on?
What brand names?
Would you like to see some of Mike's financial work? Click here to see financial pdfs .
Bank of Scotland (national press campaigns) First Mortgage Securities (national press, direct mail and radio) Liontrust Asset Management (website. print support, annual report, presentations) Finsbury Asset Management (national press) Price Anderson (website) Leagold Miller (internet marketing) Joint Credit Card Company (TV scripts, radio, press advertising)